Article EEAT audit
Show readers and search engines why your content deserves trust.
Run a free EEAT audit on any article or page. Review the on-page signals connected to experience, expertise, authoritativeness, and trust, from supporting evidence and sources to business details, freshness, and depth.
The four parts of E-E-A-T
Experience, expertise, authority, and trust.
E-E-A-T is a way of describing whether content comes from someone worth listening to. Google’s quality rater guidelines describe trust as the most important of the four. The other three help establish it.
Experience
Does the content show firsthand use of the product, place, or process it describes, rather than a summary of other people’s work?
Expertise
Does the creator have the knowledge or skill the topic requires, and does the content explain things accurately and in depth?
Authoritativeness
Is the creator or website a recognized, go-to source for this topic, referenced and trusted by others?
Trust
Is the page accurate, honest, and safe, with clear sources, clear ownership, and nothing misleading?
Definition
What is E-E-A-T, and why does it matter?
E-E-A-T comes from Google’s Search Quality Rater Guidelines, the document human reviewers use to evaluate search results. Raters don’t change rankings directly, but their evaluations help Google judge whether its systems reward helpful, reliable content.
A quality framework, not a single score.
There is no E-E-A-T number inside Google. It is a set of qualities that helpful content tends to share. Pages show them through what they say, who is behind them, how claims are supported, and how current and complete the information is.
It matters most when the stakes are high.
Topics that can affect someone’s health, finances, safety, or major decisions are held to a higher standard. For those pages, clear sources, qualified authors, and accurate, up-to-date information are especially important.
What the audit reviews
Trust signals the audit checks on your page.
The audit reviews dozens of on-page signals. These are the ones most closely tied to E-E-A-T, each explained in plain language with a suggested fix.
Supporting evidence
Whether important claims are backed by data, examples, or explanation, rather than stated without support.
External references
Whether the page links out to credible sources where it relies on facts, statistics, or research.
Business information
Whether it is clear who is behind the page, with consistent business details and entity signals.
Freshness signals
Whether the content shows signs of being current, which matters most for topics that change over time.
Depth and topic coverage
Whether the article covers its topic completely, addresses related questions, and avoids thin content.
Clarity and structure
Readability, descriptive headings, and direct answers, which make expertise easy to see and follow.
Honest limits
What a tool can and can’t tell you about E-E-A-T.
Some parts of E-E-A-T are visible in a page’s content and code. Others depend on who the creator is and what the rest of the web says about them. A useful review is clear about the difference.
What the audit can check
On-page signals: supporting evidence, outbound references, business and entity details, freshness, depth, structure, and readability, plus the SEO and technical basics that let search engines read the page at all.
What needs a human review
Whether the author truly has firsthand experience, whether their credentials fit the topic, and how the business is regarded elsewhere. Use the checklist in the improvement steps below to review those by hand.
Pair this review with the AI website audit checklist for the items that need human judgment.
How it works
Review an article in three steps.
No account and nothing to install. Start with an article that matters to your business, such as a guide that ranks or one that supports a service.
- 01
Enter the article URL
Paste any public article, guide, or page. Blog posts, how-to guides, and service explainers all work.
- 02
We review the signals
The audit checks evidence, references, business details, freshness, depth, and structure, along with SEO and technical basics.
- 03
Strengthen what’s weak
See which trust signals are strong and which need work, with a plain-language explanation of each.
Every signal in the report
Trust signals, plus the SEO basics behind them.
Strong content still needs to be crawlable, indexable, and well structured before anyone can judge it. The report covers every signal below, so trust issues and technical issues show up in one place.
AI visibility & answer-readiness
- Clear page summary
- Brand clarity
- Primary topic clarity
- Question-and-answer content
- FAQ content
- Entity signals
- Related topic coverage
- Content depth
- Descriptive headings
- Answer-friendly formatting
- Structured lists and steps
- Supporting evidence
- Business information
- Content consistency
- Freshness signals
SEO & on-page optimization
- Title tag
- Meta description
- Primary keyword signals
- H1 heading
- Heading hierarchy
- Keyword placement
- Related terminology
- Internal links
- External references
- Image alt text
- Canonical URL
- Indexability
- URL structure
- Open Graph data
- Structured data
Technical website signals
- HTTPS
- Mobile viewport
- Responsive structure
- Broken links
- Redirect issues
- Robots directives
- XML sitemap
- Robots.txt
- Canonicalization
- Page resources
- Crawler accessibility
- JavaScript dependence
Content quality & structure
- Readability
- Paragraph length
- Descriptive headings
- Search intent alignment
- Thin content
- Duplicate content signals
- Calls to action
- Content hierarchy
- Topic completeness
What trustworthy content shows
Pages people trust tend to share the same traits.
There is no shortcut to E-E-A-T. The articles that earn trust from readers, search engines, and AI assistants usually make a few things obvious.
- Who wrote it
- Firsthand experience
- Cited sources
- Accurate facts
- Current information
- Clear ownership
- Complete answers
Improve your results
Six ways to strengthen E-E-A-T on an article.
Most improvements come from showing readers what is already true: who is behind the content, what they know, and where the facts come from.
- 1
Show who wrote it
Add a byline and a short author bio that explains why this person is qualified to write about the topic, with a link to a fuller profile.
- 2
Show firsthand experience
Include original photos, real examples, results, or lessons learned. Experience is hard to fake and easy for readers to recognize.
- 3
Cite your sources
Link to original research, official data, and reputable references wherever the article relies on facts or statistics.
- 4
Keep it current
Review important articles regularly, update outdated facts, and show when the content was last meaningfully updated.
- 5
Make ownership easy to find
A clear about page, contact details, and consistent business information help readers understand who stands behind the content.
- 6
Match depth to the stakes
Health, money, legal, and safety topics deserve expert review and extra care. Note who reviewed the content when it matters.
Who it’s for
For anyone publishing content that needs to be trusted.
Whether you write one article a month or manage a content team, a quick review shows where trust signals are missing.
Bloggers and publishers
Check articles before and after updates and catch missing sources, thin sections, and outdated information.
Businesses with expert content
Make sure guides and explainers show the expertise your team actually has, not just the information.
Content marketers
Add a trust review to your publishing checklist so every article ships with evidence and clear ownership.
Agencies
Review client content at scale, then present the findings under your brand with a white label SEO audit.
Frequently asked questions
E-E-A-T FAQs
What does the EEAT audit check?
It reviews on-page signals connected to E-E-A-T, including supporting evidence, external references, business information, freshness, content depth, and structure, along with SEO and technical basics. Each finding comes with a plain-language explanation.
Is it free?
Yes. You can review an article and see the findings without paying or entering a credit card.
What does E-E-A-T stand for?
Experience, expertise, authoritativeness, and trustworthiness. The concept comes from Google’s Search Quality Rater Guidelines.
Is E-E-A-T a ranking factor?
Not directly. There is no single E-E-A-T score. Google uses many signals to reward helpful, reliable content, and E-E-A-T describes the qualities those signals aim to recognize.
Can a tool measure E-E-A-T?
A tool can measure on-page signals, like sources, business details, freshness, and depth. It can’t verify an author’s real experience or reputation, which still needs a human review.
Does the audit check author bios?
It reviews business and entity information on the page. Whether an author bio exists, and whether the author is qualified for the topic, is best checked by hand.
Which articles should I review first?
Start with articles that bring in traffic or leads, and with any content about health, money, legal, or safety topics, where trust matters most.
Does E-E-A-T matter for AI search?
Clear sources, accurate information, and obvious ownership make content easier for AI assistants to understand and cite. The same qualities that build trust with readers help there too. Our AI visibility checker shows whether assistants mention your brand.
How do I show experience in an article?
Use original photos, real examples, specific results, and lessons learned from doing the thing you’re writing about. Summaries of other sources rarely show experience.
Do I need to cite sources?
Whenever an article relies on facts, statistics, or research, linking to the original source makes it more credible and easier to verify.
How often should I update articles?
Review important articles on a regular schedule and whenever facts, prices, or recommendations change. Show readers when a meaningful update was made.
Can AI-written content have good E-E-A-T?
The method matters less than the result. Content needs to be accurate, helpful, and backed by real expertise and experience. Human review and original insight are what usually provide that.
Does it analyze my whole website?
It reviews the page you submit. Review your most important articles one at a time, then run a free AI website audit on your key service pages.
Can agencies use it with clients?
Yes. Content trust reviews are an easy way to show clients where their articles fall short and to scope content improvement work.
Review an article
See which trust signals your content is missing.
Run a free review on any article and get a clear list of what to strengthen first.
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