White label SEO audit
Win more SEO clients with branded audit reports.
Run a white label SEO audit on any prospect’s website and see a sample report below. Add your branding, review SEO and AI visibility signals, then download a PDF or share a link before your next pitch.
See a sample report · Takes about 60 seconds · No credit card required
Walk into every pitch with proof.
Prospects rarely hire an agency because of a promise. They hire the one that shows them what is wrong and how to fix it. Start with a free AI website audit of their site, present the findings under your own brand, and turn a cold conversation into a specific plan.
Your branding
Put your agency’s branding on every report so prospects see your business, not a tool.
SEO signals
Show on-page and technical SEO issues that make important pages harder to find.
AI visibility
Show how clearly the site communicates its brand, topics, and answers to AI search.
PDF & share links
Download a branded PDF or share a white-label URL with anyone on the prospect’s team.
What is a white label SEO audit?
A white label SEO audit is a website report that an agency presents under its own brand. It reviews a prospect’s pages for SEO, content, and technical issues, and this version adds AI visibility signals as well. Instead of sending a screenshot from a third-party tool, you deliver a polished report that reflects your expertise and your identity.
Your brand on the report.
The report carries your agency’s branding, so the findings become part of your pitch. Prospects remember who showed them the problem, and that should be you, not the software behind it.
SEO and AI signals together.
Traditional SEO checks still matter. AI visibility adds a newer layer that many prospects are already asking about. Covering both in one report positions your agency as current, not just competent.
From prospect URL to branded report in three steps.
No complicated setup. No plugin installation. Add your branding once, then create a report for any public page in about a minute.
Add your branding
Add your agency’s branding so every report looks like it came straight from you, not from a third-party tool.
Audit a prospect's site
Enter the URL of the page you want to review. The audit checks AI visibility, SEO, content, and technical signals.
Download or share
Download the report as a branded PDF or share a white-label link before, during, or after your sales meeting.
Dozens of signals. Presented under your brand.
Each report looks beyond a single score. It shows the individual signals that influence how clearly a page communicates its subject, value, and information, so prospects can see exactly where they stand.
AI visibility & answer-readiness
- Clear page summary
- Brand clarity
- Primary topic clarity
- Question-and-answer content
- FAQ content
- Entity signals
- Related topic coverage
- Content depth
- Descriptive headings
- Answer-friendly formatting
- Structured lists and steps
- Supporting evidence
- Business information
- Content consistency
- Freshness signals
SEO & on-page optimization
- Title tag
- Meta description
- Primary keyword signals
- H1 heading
- Heading hierarchy
- Keyword placement
- Related terminology
- Internal links
- External references
- Image alt text
- Canonical URL
- Indexability
- URL structure
- Open Graph data
- Structured data
Technical website signals
- HTTPS
- Mobile viewport
- Responsive structure
- Broken links
- Redirect issues
- Robots directives
- XML sitemap
- Robots.txt
- Canonicalization
- Page resources
- Crawler accessibility
- JavaScript dependence
Content quality & structure
- Readability
- Paragraph length
- Descriptive headings
- Search intent alignment
- Thin content
- Duplicate content signals
- Calls to action
- Content hierarchy
- Topic completeness
Why do branded audits win more SEO pitches?
Most SEO pitches sound alike. Every agency promises more traffic, better rankings, and transparent reporting. A branded audit changes the conversation because it is about the prospect’s actual website. It replaces general claims with specific findings and gives the prospect a reason to keep talking to you after the meeting ends.
Lead with evidence, not promises.
A prospect has heard “we can grow your traffic” before. Showing them the missing headings, weak answers, and technical issues on their own pages is far more persuasive. Evidence shifts the meeting from whether they need help to what the work should look like and how soon it can start.
Make the problem easy to see.
Business owners rarely read source code or crawl reports. A clear score and a short list of findings make SEO issues visible to non-technical decision-makers. When the problem is easy to understand, the value of fixing it becomes easier to approve, budget for, and explain to others in the company.
Show you understand AI search.
Many prospects are already wondering how their business appears in AI-generated answers. Including AI visibility signals alongside traditional SEO shows that your agency is paying attention to where search is going. It also gives you a fresh angle in pitches where competitors only talk about rankings and backlinks.
Look established from the first meeting.
A report with your branding signals that you have a process. Smaller agencies and consultants can present the same polished deliverable as much larger firms. Consistent branding across your proposal, your audit, and your follow-up materials makes the entire sales experience feel professional and well organized.
Give the prospect something to share.
The person in the meeting is not always the person who signs. A PDF or white-label link lets your contact forward the findings to an owner, a marketing director, or a finance team. Your analysis keeps selling for you in conversations you are not part of.
Turn findings into a scope of work.
Every issue in the report can map to a deliverable in your proposal. Content gaps become content work. Technical blockers become a technical sprint. AI visibility opportunities become a clear new service line. The audit makes your pricing easier to justify because the work is tied to real problems.
What's different about a white-label audit report?
Many agencies already run audits with generic SEO tools. The data can be useful, but the presentation often works against the pitch. A white-label report keeps the analysis while putting your agency at the center of it.
Generic tool export
A raw export from a generic SEO tool usually carries someone else’s logo, uses technical language, and buries the important issues among hundreds of minor warnings. Prospects may wonder why they should pay you for a report they could run themselves, and the tool’s brand gets more attention than your agency’s expertise.
White-label audit report
A white-label report presents the findings under your brand, organizes them into clear categories, and includes AI visibility signals alongside SEO. It gives prospects a focused view of what is working and what needs attention, and it positions your agency as the expert who found the opportunities.
The practical takeaway is simple: the audit is not the product, your expertise is. A branded report gives that expertise a professional, shareable form. Want to see the findings first? Run a free AI website audit on any site, then present the same insights to prospects under your own brand.
Your prospects are asking about AI search.
Business owners now see their customers using AI assistants and AI-powered search to research companies. Many do not know how their own website performs there. An agency that can explain both SEO and AI visibility in plain language stands out immediately.
Win more clients without building your own reports.
Whether you run a growing agency or work as an independent consultant, branded audits give you a faster path from first conversation to signed proposal.
SEO agencies
Open sales conversations with specific findings and present a professional audit in every pitch you run.
Marketing agencies
Add SEO and AI visibility to your pitch, even when search is not your main service.
Freelancers & consultants
Deliver the same polished, branded reports as larger firms without building them by hand.
Web design studios
Show prospects how their current site performs before proposing a redesign or a new build.
Send a link that looks like it came from you.
Every report can be shared as a white-label URL. Send it after a discovery call, drop it into a proposal, or forward it to the decision-maker who missed the meeting. Prospects see your branding, the score, and the findings that matter.
PREPARED BY YOUR AGENCY
Prospect website report
Clear primary topic
Your page communicates its main subject clearly.
Strong heading structure
Headings provide a logical hierarchy for the page.
Opportunity: direct answers
Add concise answers to important audience questions.
Opportunity: structured data
Review relevant schema opportunities for this page.
Download a branded PDF for every pitch.
Download any report as a PDF with your branding. Bring it into a sales meeting, attach it to a proposal, or leave it behind after a pitch. The prospect gets a clear summary of their SEO and AI visibility, and your agency stays top of mind.
How to use audit reports to win SEO pitches.
A report is only as good as the conversation around it. You do not need to walk a prospect through every finding. Use the audit to focus the meeting on a few meaningful problems, connect them to business outcomes, and make your proposal the obvious next step.
Audit before the first call
Run the report on the prospect’s homepage or a key service page before you meet. Walking in with specific findings shows preparation and lets you skip generic discovery questions they have answered many times.
Lead with the top three issues
Do not overwhelm the room with every warning. Pick the three findings with the clearest business impact, explain them in plain language, and save the full report for after the meeting.
Show the AI visibility gap
Point out where the site is unclear about its brand, topics, or answers. Many prospects have not considered AI search yet, and this often becomes the most memorable part of your pitch.
Leave a branded PDF behind
Send or hand over the PDF at the end of the meeting. It keeps your agency in front of the prospect and gives them a reference while they compare proposals.
Share the link with decision-makers
Ask who else is involved in the decision and send them the white-label link. Owners and executives can review the findings on their own time without needing a second meeting.
Turn findings into your proposal
Map each issue in the report to a deliverable, timeline, and price. When the proposal mirrors the audit, the prospect can see exactly what they are paying for and why it matters.
When should you use a branded audit?
A branded audit is useful at almost every stage of the client relationship, not just the first pitch. These are the moments where a professional report tends to add the most value for an agency.
Discovery calls
Run a quick report before or during an introductory call to anchor the conversation in real data. It helps you qualify the opportunity, understand the prospect’s priorities, and decide whether a full proposal is worth preparing.
Sales meetings and pitches
Present the findings as the centerpiece of your pitch. A focused walkthrough of real issues on the prospect’s site is far more convincing than a slide deck about your agency’s process and past results.
Proposals and follow-ups
Attach the PDF to your proposal or include the share link in your follow-up email. It reminds the prospect why they need help and connects every line item to a problem they have already seen.
Existing client check-ins
Audit important client pages after major changes or during quarterly reviews. Showing what improved and what still needs attention helps you demonstrate progress and uncover opportunities to expand the engagement.
White label SEO audit FAQs
What is a white label SEO audit?
A white label SEO audit is a website report an agency delivers under its own branding. It reviews a page for SEO, content, technical, and AI visibility signals so you can present clear findings to prospects and clients as your own professional deliverable.
Can I add my own branding to the reports?
Yes. You can add your agency’s branding so reports reflect your business. Prospects see your brand on the PDF and on the shared report link rather than the name of a generic tool.
Can I download reports as PDFs?
Yes. Every report can be downloaded as a branded PDF. Agencies commonly bring PDFs into sales meetings, attach them to proposals, or send them as a leave-behind after a pitch.
Can I share a report with a link?
Yes. You can share a white-label URL that opens the report online. Links are useful for follow-up emails and for reaching decision-makers who were not in the meeting.
What does the audit check?
Reports cover AI visibility, on-page SEO, content quality and structure, and technical website signals. Checks can include titles, headings, topic clarity, FAQs, entity signals, internal links, metadata, canonicalization, structured data, and crawler accessibility.
How long does it take to create a report?
Most audits are designed to complete in about a minute, although processing time can vary depending on the page and the checks being performed. That makes it practical to run a report shortly before a call.
Can I audit a prospect's website without access to it?
Yes. The audit analyzes publicly accessible pages, so you only need the URL. Pages that require a login or block automated access may not be fully auditable.
Does the audit analyze an entire website?
Each audit analyzes the page you submit. For a pitch, start with the homepage and one or two important service or product pages, then audit additional URLs individually as needed.
How do I use an audit report in a sales meeting?
Focus on the three findings with the clearest business impact, explain them in plain language, and connect each one to the work you are proposing. Then leave the full report behind as a PDF or link.
Should I send the report before or after the meeting?
Usually after. Bring the key findings into the meeting so you can explain them and answer questions in context. Then send the full PDF or white-label link as a follow-up so the prospect has a reference while they decide.
Which pages should I audit for a pitch?
Start with the homepage for a broad view of the brand’s messaging. Then audit the service, product, or landing pages that matter most commercially, because those findings connect directly to revenue and are easiest for prospects to care about.
Why include AI visibility in an SEO pitch?
Many business owners are curious about how they appear in AI-generated answers but have no way to evaluate it. Showing AI visibility signals alongside traditional SEO gives your pitch a timely angle and helps differentiate your agency from competitors.
What are AI visibility signals?
AI visibility signals are page-level factors that affect how clearly a website communicates its brand, topics, expertise, and answers. Examples include clear page summaries, descriptive headings, direct answers to common questions, entity signals, and supporting evidence.
What is generative engine optimization (GEO)?
Generative engine optimization describes efforts to improve a brand or website’s visibility within AI-generated answers and AI-powered discovery. You may also see the term answer engine optimization (AEO). For agencies, it is a growing service area that fits naturally alongside SEO.
Do I need to be an SEO expert to use it?
No. Findings are organized into clear categories with plain-language explanations, so marketers, consultants, and web designers can present them confidently. SEO specialists can use the report as a fast starting point for deeper analysis.
Can I use the reports with existing clients?
Yes. Audit important client pages after major changes or during regular reviews to show progress, highlight remaining issues, and identify opportunities for additional work.
How is this different from the free AI website audit?
The free AI website audit is a quick way for anyone to see the findings for a page. White-label reports are built for agencies that want to present those findings to prospects and clients under their own brand.
Can I try it before using it with prospects?
Yes. Run a sample audit at the top of this page to preview the type of report your prospects will receive, then decide how you want to use it in your sales process.
Will a branded audit guarantee I win the client?
No. A report supports your pitch, but winning the client still depends on fit, pricing, timing, and the relationship you build. What the audit does is give you specific, credible material to anchor the conversation.
Will fixing every issue guarantee higher rankings?
No. Rankings depend on many factors beyond an individual page, and no audit can guarantee them. Avoid promising rankings in your pitch. Present the audit as a set of opportunities and a starting point for the work.
Can a white-label report replace a full manual audit?
It covers many common issues quickly. Large sites, complex technical environments, migrations, penalties, or major traffic drops may still require deeper manual analysis. Many agencies use the report to win the engagement, then perform a full audit as the first deliverable.
How often should I re-audit a client's site?
There is no universal schedule. Re-auditing makes sense after significant content, design, or technical changes, and periodically for pages that matter most to the client’s traffic or revenue. Comparing reports over time helps demonstrate progress.