GEO audit
Optimize your pages for generative search, not just blue links.
Run a free GEO audit on any public page in about 60 seconds. Review the generative engine optimization signals that help AI-generated answers understand and use your content, alongside the SEO fundamentals they rely on.
The four pillars
What generative engine optimization looks at.
Generative search tools summarize information from many sources into one answer. Pages that are easy to interpret and easy to trust are better candidates for that process. This review groups the page-level signals into four pillars.
Answers
Does the page answer specific questions directly, in sentences that hold up when read on their own?
Entities
Are your brand, products, people, and places named clearly and consistently?
Structure
Do headings, lists, steps, and tables make the information easy to locate and extract?
Evidence
Are important claims supported with sources, data, examples, or firsthand experience?
Definition
What is a GEO audit?
It is a review of a webpage focused on generative engine optimization: the practice of making content easier for AI-powered search and assistants to understand, summarize, and cite. It sits on top of SEO rather than replacing it.
Generative engine optimization (GEO).
GEO describes efforts to improve how a brand or website appears in AI-generated answers, such as AI overviews in search results and responses from conversational assistants. The term is still new, and practices are evolving, but the core idea is consistent: clear, credible, well-structured information is easier to use.
Why audit at the page level.
AI systems work with specific pages, not your website as an abstract whole. A homepage can be clear while a key service page is vague. Reviewing pages one at a time shows exactly where the information is strong and where it is thin, confusing, or hard to reach. For a quick read on brand and answer signals alone, try the AI visibility checker.
SEO, GEO, and AEO
How GEO relates to SEO and AEO.
The three terms overlap heavily. It helps to think of them as different emphases on the same goal: being the most useful, most understandable source for a question.
SEO
Search engine optimization focuses on helping pages get crawled, indexed, and ranked in traditional search results. Titles, headings, internal links, technical health, and relevant content remain the foundation everything else depends on.
GEO
Generative engine optimization focuses on how content is understood and used inside AI-generated answers. It emphasizes clear entities, direct answers, topical depth, supporting evidence, and structure that is easy to summarize.
AEO
Answer engine optimization emphasizes creating content that directly answers questions, often in question-and-answer formats. In practice it overlaps almost completely with GEO, and many teams use the terms interchangeably.
The takeaway: you don't need three separate strategies. A page that is technically sound, clearly structured, and genuinely useful serves all three. That is why this review checks GEO signals and SEO fundamentals together, the same way our free AI website audit does.
How it works
From URL to generative search action plan.
Nothing to install and no account required. Start with a page you would like AI-generated answers to draw on.
- 01
Enter a page
Paste a public URL, such as a service page, product page, or an article that answers common customer questions.
- 02
We review GEO and SEO signals
The audit checks answers, entities, structure, and evidence, plus on-page SEO, content quality, and technical access.
- 03
Prioritize the fixes
Get a score and a list of findings that shows what is working and which changes will make the page clearer first.
Signals we review
Generative engine optimization signals, plus the SEO foundation.
Each review covers answer readiness and entity signals alongside the on-page, technical, and content checks that make a page crawlable and understandable in the first place.
AI visibility & answer-readiness
- Clear page summary
- Brand clarity
- Primary topic clarity
- Question-and-answer content
- FAQ content
- Entity signals
- Related topic coverage
- Content depth
- Descriptive headings
- Answer-friendly formatting
- Structured lists and steps
- Supporting evidence
- Business information
- Content consistency
- Freshness signals
SEO & on-page optimization
- Title tag
- Meta description
- Primary keyword signals
- H1 heading
- Heading hierarchy
- Keyword placement
- Related terminology
- Internal links
- External references
- Image alt text
- Canonical URL
- Indexability
- URL structure
- Open Graph data
- Structured data
Technical website signals
- HTTPS
- Mobile viewport
- Responsive structure
- Broken links
- Redirect issues
- Robots directives
- XML sitemap
- Robots.txt
- Canonicalization
- Page resources
- Crawler accessibility
- JavaScript dependence
Content quality & structure
- Readability
- Paragraph length
- Descriptive headings
- Search intent alignment
- Thin content
- Duplicate content signals
- Calls to action
- Content hierarchy
- Topic completeness
What to improve
Generative engine optimization fixes that make a difference.
Most GEO work is careful editing, not technical wizardry. These are the improvements that come up most often and that tend to make pages more useful for readers at the same time.
Lead with the answer.
Put the direct answer to the page’s main question near the top, then expand. Summaries that make sense on their own are easier for readers to scan and easier for generative tools to use accurately.
Name things precisely.
Refer to your brand, products, and services by consistent, specific names. Avoid switching between nicknames and abbreviations without explanation. Clear entities make it easier to connect information to the right source.
Cover the follow-up questions.
Anticipate the next questions a reader will have, such as cost, timing, alternatives, and limitations, and answer them on the same page or link to pages that do. Depth on a focused topic is more useful than breadth across many.
Back up your claims.
Cite sources for statistics, explain how you reached conclusions, and show real examples. Supported claims are more credible to readers and give AI systems more confidence in the information.
Structure for extraction.
Use descriptive headings, numbered steps for processes, tables for comparisons, and FAQs for groups of common questions. Choose the format that fits the information rather than forcing everything into paragraphs.
Keep content current.
Update pages when facts, prices, or products change, and make the update visible where it matters. Outdated information is less useful to people and can be passed over in favor of fresher sources.
Clear findings
See which GEO signals are strong and which are missing.
A single score is a starting point, not an answer. Every review breaks the result into specific findings so you know which pillar to work on first.
Run my free review →- ✓ Clear primary topicThe page focuses on one well-defined subject.
- ✓ Structured stepsProcesses are presented as numbered steps.
- ! Opportunity: supporting evidenceAdd sources or data for key claims.
- ! Opportunity: entity consistencyUse one consistent name for each service.
A simple workflow
How to run generative engine optimization on your site.
You don’t need to rewrite your whole website. Work through your most important pages in order, make focused changes, and measure as you go.
- 1
Pick the pages that matter
Start with pages that answer buying questions or explain your core services. These are the pages you most want AI-generated answers to draw on.
- 2
Fix access first
Confirm the page can be crawled and indexed, that robots.txt is not blocking crawlers you want, and that key content is visible without relying entirely on JavaScript.
- 3
Rewrite openings to answer first
Make the first paragraph a clear summary of what the page covers and the direct answer to its main question.
- 4
Tighten entities and structure
Standardize names, add descriptive headings, and convert processes, comparisons, and question groups into steps, tables, and FAQs.
- 5
Add evidence
Support key claims with sources, data, examples, and named authors or reviewers where appropriate.
- 6
Re-audit and monitor
Run the review again after publishing. Over time, track whether your brand appears in AI-generated answers, since page improvements are only one input.
Who it's for
Built for teams adapting to AI search.
Whether GEO is a new priority or already part of your work, a quick page-level review is a practical place to start.
Business owners
Understand what generative search needs from your pages without learning a new discipline from scratch.
Content teams
Check drafts and existing articles for direct answers, structure, and evidence before and after updates.
SEO specialists
Add generative engine optimization signals to your technical and on-page reviews in one report.
Agencies
Use findings to scope GEO services, then deliver them under your brand with a white-label report.
Frequently asked questions
Generative engine optimization FAQs
What does this review check?
It checks answer readiness, entity signals, structure, and supporting evidence, plus on-page SEO, content quality, and technical signals such as indexability and crawler access.
Is it free?
Yes. You can run a review and see your findings without paying or entering a credit card.
What does GEO stand for?
Generative engine optimization: improving how a brand or website is understood and represented in AI-generated answers and AI-powered search experiences.
Is GEO different from SEO?
They overlap heavily. SEO focuses on ranking in traditional search results; GEO focuses on being understood and used in AI-generated answers. Good GEO depends on good SEO, which is why both are checked together. For SEO fundamentals on their own, run the free SEO website audit.
What is the difference between GEO and AEO?
Answer engine optimization emphasizes content that directly answers questions. Generative engine optimization is a broader term for visibility in AI-generated responses. In practice, most of the work is the same.
Can this tell me if my brand appears in AI answers?
No. It reviews how ready your page is to be understood. Whether a brand is mentioned depends on many factors and changes over time, so it needs ongoing tracking. Agencies can track mentions with Marvlus.
How is this different from the free AI website audit?
It uses the same engine as our free AI website audit. This page explains the results through a generative engine optimization lens.
Which pages should I review first?
Pages that answer buying questions or explain your main services, followed by articles that already attract search traffic. The AI website audit checklist helps you review each one by hand.
Do I need an llms.txt file?
llms.txt is a proposed convention for pointing AI tools to key content, not an established standard, and support for it varies. Clear, crawlable, well-structured pages matter far more.
How long does a review take?
About a minute for most pages.
Does it analyze my entire website?
No. It reviews the single page you submit. Review important pages individually.
Will improving these signals guarantee AI visibility?
No. No tool can guarantee how AI systems respond. Improving these signals makes your pages clearer and more useful, which is the part you control.
How often should I re-run it?
After meaningful edits, and periodically on the pages that matter most to your business.
Start optimizing
See how ready your pages are for generative search.
Run a free review and get a clear list of the answer, entity, structure, and evidence improvements to make first.
Run my free review →